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Strategic Planning for the Family Business : Parallel Planning to Unify the Family and Business

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Издателство:Palgrave Macmillan
Брой страници:288
Година на издаване:2009
Дата на издаване:2009-10-26
ISBN:9780333947319
SKU:587380100018
Размери:24x16
Тегло:583
Корици:ТВЪРДИ
Цена:181
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From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. The authors provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, the book shows how to deal with a host of emerging challenges--from new technologies and globalizing marketings--by integrating family values and dynamics into sound planning and management.

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