Strategic Planning for the Family Business : Parallel Planning to Unify the Family and Business
Издателство: | Palgrave Macmillan |
Брой страници: | 288 |
Година на издаване: | 2009 |
Дата на издаване: | 2009-10-26 |
ISBN: | 9780333947319 |
SKU: | 587380100018 |
Размери: | 24x16 |
Тегло: | 583 |
Корици: | ТВЪРДИ |
Цена: | 181 |
From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. The authors provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, the book shows how to deal with a host of emerging challenges--from new technologies and globalizing marketings--by integrating family values and dynamics into sound planning and management.
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